Alexis's Journal

The “Girl Boss” is coming under fire, especially among spiritual entrepreneurs (even if they don’t have a spiritual business). Two weeks ago, I talked about the growth of tough love influencers for women online, and not long after someone with that very energy released a podcast episode about the problem with women emasculating men. I’ve […]

It’s the perfect time to work with dreams. Last week (Sat 17th of June 2023), Saturn stationed retrograde in Pisces. It’ll be joined by Neptune on the 30th, for the next 5 months (until Nov 4th). Neptune will be going direct a month later, on Dec 6th. They are two generational planets, which means they […]

As a witch, synchronicities are something I pay attention to a lot. Something that has been on my mind lately has been authenticity in the context of empowerment, especially for women who are socialised since birth to be nice. I talked about it before in the post about rewilding.  So I was intrigued when I […]

Inventing Anna is a dramatised docu-series available on Netflix. It tells the story of fake socialite Anna Delvey (Sorokin), who got wealthy New Yorkers out of pocket. And, I think, a solid lesson about building a personal brand. It has all the hallmarks of a great drama: a gripping story, characters you can’t help siding with, […]

Blame Pluto in Aquarius, but lately I’ve been on fire when it comes to the myths going around online. One of them is “investing in yourself” in order to attract the life you want. If you are familiar with my podcast, you’ll know that I am big on Manifestation. After all, I have a whole season dedicated […]

One summer day, I was sitting opposite a tote bag with Micah 6:8 (“Do justice, love mercy, and walk humbly with your God”) calligraphed on it, as I read Lisa Lister’s Witch, a rallying cry for women to step into their power. It was the dark moon and I had been reflecting on the themes of […]

I was scrolling social media, as you do, when a targeted ad appeared on my feed. Perfectly posed photos that could’ve been of young models, perfectly edited, and the appealing price of £60 for the session, saying they’ll print your favourite photos too on the spot. It also made a bold claim: no need to […]

As an individual, you have a unique set of skills, experiences, and perspectives. Personal branding is about leveraging those qualities to establish yourself in your industry, and differentiate yourself from others. In this post, we’ll explore why personal branding matters and how to get started. Why Personal Branding Matters At its core, personal branding is […]

A brand and a personal brand are two distinct concepts, even though they share many similarities. While both are concerned with creating an image that resonates with people, they differ in their scope, purpose, and application. In this article, we’ll explore the difference between a brand and a personal brand, and why it’s important to […]