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Boost Your Business with Jupiter Retrograde in Taurus

September 23, 2023

I’m Alexis.
This is my journal. Here I spill the tea about my witchy London life as a photographer, and share my Human Design Line 3 insights from 10+ years in marketing so you can save yourself the mistakes.
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Jupiter has been Retrograde in the sign of Taurus since the 4th of September, but as we enter Q4 of 2023 and he’ll stay in the sign for the whole of it (stationing direct on the 31st of December at 2:40am UK), it’s not too late to think about what that means for your business. 

Jupiter is the planet of growth and expansion, and of luck if you believe in that idea. As the ruler of Sagittarius (and traditionally of Pisces, which in Modern Astrology is seen as Neptune’s sign) it also governs long distance and foreign travel, big business and wealth, higher education, religion, and the law, which are themes of the 9th house. 

And if you consider it still the ruler of Pisces, then it governs the themes of the 12th too, which is the subconscious as the hidden. It’s where we shed the final layers ahead of the new cycle of the Zodiac. 

A planetary retrograde is a time to stop and take stock of the way these themes show up in our life, and so for this transit it’s about being patient with our decisions.

clouds in the sky during sunset

It takes place in the Fixed Earth sign of Taurus, which is ruled by Venus, and is an energy associated with the material realm in its most sensual expression. 

Stop and smell the roses is the vibe with this sign. While the go-getter (cardinal) Capricorn climbs mountains against all odds and mutable Virgo brings their view down to the finest details to make sure it’s possible to realise, Taurus is the energy of attuning with the rhythms of nature and letting the seeds we planted with Aries season grow at the pace they’re meant to.

It’s the energy of the VII of Coins/Pentacles in the Tarot, and even if Taurus season takes place in Spring (April and May) when Nature shows us the results of the patience we’ve had in Winter, it’s the energy of Autumn and Winter.

The season we just entered at the Equinox with Libra season is a season to slow down and begin to prepare for the new year, rather than scramble to meet the goals we had and haven’t met. If you like to journal, you can sit with the following questions, or you can ponder them in any other way.

  • What things have I done this past year? How have I grown?
  • Are the goals I set for myself and my business still relevant? 
  • If they are, what things got in the way of achieving them?
  • If I want to achieve them next year, what things do I need to adjust and implement in order to support myself in doing so? 
seascape of a turquoise water under a pink sunset sky

I’ll be completely honest with you, I did not achieve mine. Life got in the way, and I had to make some tough decisions. I believe that everyone should work from a place of nervous system regulation, but especially service providers that work closely with clients in potentially triggering situations. That obviously applies to coaches and healers, but it applies to photographers too.

It’s stressful to get your portraits taken, even when they’re not boudoir ones. There’s a lot of messaging in society around how we’re supposed to look, and most people don’t have loving relationships with their bodies. And the camera will reflect something that is not always flattering unless your photographer knows how to pose people (which is a skill I keep working on). 

So I shut down to the bare minimum of running a business, and have prioritised making sure that I healed my mind, body, and soul in the space that I created when I forced myself not to overwork all the time. 

So the adjustments for me moving forward are quite straightforward, I need to go back to the level of input that I had before my marriage broke down. And since I strive to always embody what I preach (everyone slips up), I will be doing it from a place of holding space for myself as healing is a journey rather than a destination. 

Astrologer Meghan Rose suggests this is a time to make more calculated risks, if any at all. It’s time to take a step back and be more intentional, practical, and dedicated. The overlap of the Retrograde with Q4 makes it a great time to evaluate our investments, whether financial, relational, or how we use our time. 

I have decided to quantum leap again, although it’s possible that it may not look as impressive as what most manifestation girlies with a podcast make it look like, because I feel like until now my queen energy has been that of a child queen in name only, stifled in any decision and power by her mother as her regent. 

Quote graphic "Every decision we make splits our timeline, the choice is ours"

People love to talk about impressive stories because it can be hard to see something inspirational in micro-shifts, but even micro-shifts count. It can be powerful to connect to our future self in 5 years and see the fruits of the seeds we are planting now, but our future self is technically also the self we are in 2 minutes. 

In a way, past present and future all co-exist, and it’s not some out there woo concept. By the time you think about the present, the moment that was the present at the beginning of the thought is already a few seconds in the past, and the present is what was then the future. 

Spiritual teachers love to talk about how all that exists is the present moment, and I agree to an extent because it’s a good way to remind ourselves to be grounded and not live up in our heads and our anxieties, but really all that exists is the future.

And we can still live grounded in the present while looking at it, rather than become lost in our projections of what the future will be like. When I finish writing this post I’ll get up to stretch a little before I sit back down to post it. I could stay sitting down and push through, but I’m doing something that will serve my future self. Maybe I will also change the bedding so that my future self tonight will not be cold like she was last night, which in turn serves the future self at different points in time. 

They are decisions I’m making in the now, as a person with specific values that I am embodying in the now, but they are in service of my future because the present moment is so fleeting my future self is all there is. 

I think there is a danger in holding a future vision when it becomes disconnected from the present. It’s like being a balloon full of helios, without a weight you will fly away. But the weight keeps you grounded while still able to fly compared to a balloon full of standard air, or one that isn’t filled at all. 

Jupiter in Retrograde is a great way to look at how we can ground ourselves in the present without affecting our ability to fly, and making powerful shifts and decisions that build up to enough change to be a whole new person. 

Every decision we make splits our timeline, the choice is ours of which timeline we want to be on. 

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