Brand capital  is what you have when people are literally willing to work against logic, pay more, work harder, overcome obstacles, and forgive limitations just to buy from you.

In this newsletter, I take you BTS in my own personal brand. I can't give you your je ne sais quoi, but I will give you the tools to make it unmissable.

With a dash of all the things that make life and business more pleasurable, of course!  

Your weekly coffee date with that biz bestie who was obviously in love with Chandler Bing as a teen

welcome backstage!

Join 100+ other raving fans like Heather 

Join 100+ other raving fans
like Heather