Alexis's Journal

I was listening to the Off the Grid podcast today on lunch break (highly recommended if you have a love/hate relationship with social media), and the host introduced me to an idea I was unfamiliar with, the Insta-bae business.  The following post contains affiliate links. It’s only carefully selected retailers I wholeheartedly support. When you […]

Inventing Anna is a dramatised docu-series available on Netflix. It tells the story of fake socialite Anna Delvey (Sorokin), who got wealthy New Yorkers out of pocket. And, I think, a solid lesson about building a personal brand. It has all the hallmarks of a great drama: a gripping story, characters you can’t help siding with, […]

In the final part of this series, we’ll explore how to bring your brand to life through visual storytelling. We’ll discuss how to create engaging and memorable visual content that tells your brand’s story, and how to use that content to build brand awareness and loyalty. Part 1: The Power of Visual Brand Storytelling Part […]

This is the first post in a 3-Part Series about Visual Brand Storytelling, on the power of Visual Storytelling for brands. I won’t beat around the bush: companies that use visual content in their marketing efforts see a 27% higher click-through rate and a 12% higher conversion rate compared to those that don’t (NewsCred). There’s more to […]

In part one of this series on Brand Visual Storytelling, we’ve looked at what it is and why it’s a powerful tool for brands in their marketing. In this blog post, we’ll focus on crafting your visual brand identity. We’ll discuss how to choose colours, fonts, and imagery that reflect your brand’s personality and values. […]