Lifestyle photography
Create Adverts That Connect
Luxury and stuffy don’t have to be synonyms
Seth Godin said it best: “People don't buy goods.
They buy relationships, stories, & magic.”
Lifestyle photography
Create Adverts That Connect
Luxury and stuffy don’t have to be synonyms
Seth Godin said it best:
“People don't buy goods.
They buy relationships, stories, & magic.”
Brand storytelling has more power now than the brand name
In the age of social media and influencer marketing, it’s harder for traditional advertising to compete.
While the stylish aspirational photos we see in magazines still have some power over the would-be Carrie Bradshaws (guilty as charged), marketing has to move with the times.
As things that were once considered luxuries become more accessible, luxury is being redefined.
Customer experience and personalisation are taking the stage, and brands are expected to show up authentically.
That’s great news for emerging designers, but it’s not bad news for established ones either
Brand storytelling has more power now than the brand name
In the age of social media and influencer marketing, it’s harder for traditional advertising to compete.
While the stylish aspirational photos we see in magazines still have some power over the would-be Carrie Bradshaws (guilty as charged), marketing has to move with the times.
As things that were once considered luxuries become more accessible, luxury is being redefined.
Customer experience and personalisation are taking the stage, and brands are expected to show up authentically.
That’s great news for emerging designers, but it’s not bad news for established ones either
that's where I come in
Photography can do more than just shine the spotlight on your products
It can tell a story and provoke emotions. It can bring the viewer into the world of the picture.
If you’re not a personal brand it doesn't mean you can’t be a personable brand.
Your customers are 2.4 times more likely to interact with User Generated Content vs. brand-created content. Authenticity sells.
You have room to create a whole new brand experience for your customers. After all, you know yourself that everybody is dealing with information overload these days.
We get on average 5,000 - 30,000 brand messages a day, and it takes at least 10 times being seen before a prospect remembers you.
that's where I come in
Photography can do more than just shine the spotlight on your products
It can tell a story and provoke emotions. It can bring the viewer into the world of the picture.
If you’re not a personal brand it doesn't mean you can’t be a personable brand.
Your customers are 2.4 times more likely to interact with User Generated Content vs. brand-created content. Authenticity sells.
You have room to create a whole new brand experience for your customers. After all, you know yourself that everybody is dealing with information overload these days.
We get on average 5,000 - 30,000 brand messages a day, and it takes at least 10 times being seen before a prospect remembers you.
your story in pictures
I'm an Expert at Creating Content That Connects.
Think about what attracts you as a consumer when looking at brands you have never heard of before.
What makes you feel like you want to know more and even try it?
My bet is that you’re thinking the image resonates with who you are as a person.
My signature scent has been Coco Mademoiselle ever since Keira Knightley became the face of the perfume. I fell in love with the TV ad before I even fell in love with the scent.
It’s my intention to make people feel that way about your products, too.
Lifestyle photography allows you to do that by crafting a story in stills.
It extends the lifetime value of your images: you get stills that can be individual ads, but they can also be part of your website design, social media content, used for graphics, as part of a magazine spread, even slides on the background of TV features.
your story in pictures
We’re Experts at Creating Content That Connects.
Think about what attracts you as a consumer when looking at brands you have never heard of before.
What makes you feel like you want to know more and even try it?
My bet is that you’re thinking the image resonates with who you are as a person.
My signature scent has been Coco Mademoiselle ever since Keira Knightley became the face of the perfume. I fell in love with the TV ad before I even fell in love with the scent.
It’s my intention to make people feel that way about your products, too.
Lifestyle photography allows you to do that by crafting a story in stills.
It extends the lifetime value of your images: you get stills that can be individual ads, but they can also be part of your website design, social media content, used for graphics, as part of a magazine spread, even slides on the background of TV features.
And the feeling of that life is what’ll drive the sale
It immerses your customers in a mental picture
of what their life would look like if they bought
what you sell.
It immerses your customers in a mental picture of what their life would look like if they bought what you sell.
Lifestyle photography gives you the best return on investment because it’s not as much a genre as it’s an approach to photography.
It’s about setting a scene and creating a vision.
Prices start at £700.
Fill in the form for a personalised quote
I bring to the table a background of 10+ years of marketing and branding, and even a short stint in interior design.
I can help with your marketing needs whether you just need me to bring my flair to an existing brief, or you want me in charge from ideation to delivery as an independent content creator
According to Harvard professor
Gerald Zaltman, people make
95% of decisions emotionally
and rationalise them later.
I bring to the table a background of 10+ years of marketing and branding, and even a short stint in interior design.
I can help with your marketing needs whether you just need me to bring my flair to an existing brief, or you want me in charge from ideation to delivery as an independent content creator
According to Harvard professor Gerald Zaltman,
people make 95% of decisions emotionally and rationalise them later.
And the feeling of that life is what’ll drive the sale
It immerses your customers in a mental picture
of what their life would look like if they bought
what you sell.
It immerses your customers in a mental picture of what their life would look like if they bought what you sell.
Lifestyle photography gives you the best return on investment because it’s not as much a genre as it’s an approach to photography.
It’s about setting a scene and creating a vision.
Prices start at £700.
Fill in the form for a personalised quote
I bring to the table a background of 10+ years of marketing and branding, and even a short stint in interior design.
I can help with your marketing needs whether you just need me to bring my flair to an existing brief, or you want me in charge from ideation to delivery as an independent content creator
According to Harvard professor
Gerald Zaltman, people make
95% of decisions emotionally
and rationalise them later.
I bring to the table a background of 10+ years of marketing and branding, and even a short stint in interior design.
I can help with your marketing needs whether you just need me to bring my flair to an existing brief, or you want me in charge from ideation to delivery as an independent content creator
Get a quote
According to Harvard professor Gerald Zaltman,
people make 95% of decisions emotionally and rationalise them later.
